Work
Bingo Blitz
Led team of six to ship faster and improve retention. Shaped product strategy for a core feature that drove 18% uplift in session length while staying hands-on in product.
Percepto
Turned a US regulatory requirement into product opportunity. Designed cross-device compliance workflow that enabled field teams to work 40% faster without additional support.
Copilot.cx
First designer on a SaaS marketing platform. Built design system and shipped three core products before handing off to a team that shipped independently afterward.
Playscape
Designed the product and design practice simultaneously for 11 enterprise clients. Scaled the team from one to four designers without compromising quality across three concurrent products.
Airobotics
Designed two production platforms for industrial drone systems: mission control software and analytics dashboard. Reduced operator training time by 60% through clearer workflows.
Bank Hapoalim
Led research that uncovered where employees actually got stuck. Redesigned portal and mobile app for 12,000 users, reducing support tickets by 34%.
