UX / Product Design Lead · AI-powered products · Consumer scale · Enterprise systems
I lead UX teams at the intersection of product thinking, human behavior, and AI — turning complex systems into measurable impact.
If you're building complex products and need a design leader who can turn ambiguity into shipped impact — let's talk.
How I think
The real work is not the wireframe or the UI — it's understanding what's broken, why it matters, and what success looks like for the people using the product. Whether it's a safety-critical drone system or a consumer game where users churn in seconds, the goal is the same: reduce friction at exactly the right moment.
How I lead
I run design as a system: recurring critiques with clear intent (not “show and tell”), async written context before meetings, and a hiring bar that balances taste with product judgment. Designers own slices of the roadmap but share a common quality bar — so work stays coherent across squads.
Redesigning the world's most advanced autonomous drone operations platform. Five-phase process across three parallel product tracks — including FAA compliance UX and a complete rethink of mission creation for field engineers.
Led UX for a ground-up redesign of an 80M-download consumer mobile game. Validated design decisions with live user behavior data (FullStory), measured impact through D3 retention and DAU. Shipped FTUE, progression systems, and a Champions feature to 900K+ daily active users.
Head of Software Dev at a drone AI company. Designed PRIMUS mission control and Insightful NOC dashboard — safety-critical UX where a wrong tap halts an autonomous drone mid-flight.
UX for a 12,000-employee internal platform. Web portal + mobile attendance app. 752-participant research study.
Lobby & live-ops work — request samples in conversation.
Leading 4–6 designers on a lobby redesign for a 13-year-old game. Introduced AI tooling into the design workflow.
Teaching UX and product design. Explaining things from first principles keeps the thinking sharp.
I've worked at the extremes — software where a wrong tap could halt a drone mid-mission, and consumer games where a confusing screen means a player churns in three seconds. The discipline is the same. Define the risk, understand the user under pressure, design to reduce friction at exactly the right moment.
Read the full storyPeople I’ve worked with
"Yaniv is great to work with. He has exceptional eye and hand for both UI/UX, with his enthusiasm and dedication I've found him very inspiring and motivating. I highly recommend to work with!"
"I've worked closely with Yaniv on a major UX project in the past. Yaniv was a true professional, dived in really fast and was able to advise us on several impactful modifications. I would definitely work with him again in the future."
"Worked with Yaniv on many successful, challenging and interesting UI/UX design projects at Airobotics. I would happily recommend."