Design UX decisions for business impact.
In a live game played by millions, better UX could not come from better screens. It had to come from how six designers make decisions.
- My role
- UX Team Lead
- Platform
- 3
- DAU
- 1M
YANIV SELA
A
Product & UX Design manager
16 years of designing systems where mistakes are expensive,
Currently leading six designers at Playtika.
Showcase
Design that moves teams
& businesses forward.
Build the practice through the work.
Five designers, three products, 100+ enterprise clients, and no quiet period to build any of it in. The methodology shipped through the work. I led UX from research and focus groups through card sorting with clients, then executed UI with engineering until the product was live.
- My role
- Product Design Manager
- Clients
- 100+
- User Impacted
- 1M+ Users
Design systems accelerate engineering.
Two drone platforms shipped from rough Photoshop prototypes. I led design for scalability and reuse after winning the argument that shared components speed engineering up, not slow it down.
- My role
- Product Design Lead
- Platforms
- 4
- Impacted
- Design system
Clear the FAA block with one flow.
An FAA rule was about to block Percepto’s US business. I built one cross-device Remote ID flow that shipped and cleared compliance.
- My role
- Senior Product Designer
- Focus
- Remote ID
- Outcome
- US cleared
Cut support load for 12,000 employees.
Redesigned the portal and app for Bank Hapoalim’s workforce, grounded in a 752-person study. Support tickets dropped 34%.
- My role
- Senior Product Designer
- Employees
- 12,000
- Outcome
- −34% Tickets
Build the system before the screens.
First designer in at Copilot.cx. I mapped a Figma library to Ant Design so two juniors could ship without inheriting chaos, then stepped back when the foundation held.
- My role
- Senior Product Designer
- Flows
- 5
- Juniors
- 2
Me in numbers
- 16yDesign Delivery
- 5y+Manage designers
- 160M+Users
- 500h+Design critics
How I lead
Research
Interview, survey, focus group and cards sorting
Testing
Versatile solutions
Workshop
Teaching
UX and UI lecture
Workflow
Design thinking Facilitators
What people say about me
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More about meYaniv was a true professional, dived in really fast and advised us on several impactful modifications. I would definitely work with him again.
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More about meYaniv was a great manager. He always pushed me to achieve the best look and feel the product can have, and gave a lot of attention to the quality of the UX solutions. He is a warm and caring person, open-minded and easy to talk with.
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More about meYaniv is extremely professional with a “Pixel Perfect” attitude! He is also kind and fun to work with. Thanks for being a mentor and a source of inspiration.
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More about meYaniv is great to work with. He has exceptional eye and hand for both UI/UX, with his enthusiasm and dedication I’ve found him very inspiring and motivating. I highly recommend to work with!